Video marketing is no longer an option or luxury. It is a necessity that is keeping most small and medium businesses alive. 2016 was the year of video. Everywhere we looked, videos were inundating every inch of available social media. Videos have changed the way people look at products and businesses. People don't want to read anymore. People don't want to just pictures and scroll through lines of black and white text. Your customer wants something more exciting. Something that bears the promise of better service.
More and more businesses are becoming increasingly aware of the importance of SEO to their online marketing strategies.
More and more businesses are becoming increasingly aware of the importance of SEO to their online marketing strategies.
Every contemporary business owner appreciates the need for a huge presence on the internet platform. According to the International Telecommunications Union (ITU), there are over 3.62 billion internet users today. Most of these people use this platform to research brands, products and services before making a purchase decision.
Instagram is a site that is focused on engagement. You can't post a lot of text on it and you can't put up lengthy ads on it. It is more driven by the likes, comments and shares that you get on your posts. If you aren't getting a lot of these, it shows that you aren't doing something right.Here are some of the things that you may be doing wrong.
Your website is your storefront, so it is essential that it is both aesthetically appealing and fully functional. That is why choosing the right CMS is the first logical step in creating your first website. WordPress stands out from its peers by being extremely versatile, while at the same time open source, or in other words, free to use. This allows you to invest in other aspects such as premium themes and plugins and quality web hosting, while having a CMS that offers you a wide variety of options out of the box.
SEO (Search Engine Optimization) is the practice of improving the visibility of your website in Google search rankings. Establishing an SEO strategy makes any website more reachable, resourceful, and rewarding - all at the same time.
However, there are different aspects of SEO and they have an impact on the visibility of your website. In 2017, SEO trends will continue to evolve and play their part significantly.
With a user base in excess of 500 million and a significant influence among the young, Instagram is today one of the most influential social media platforms. It has begun to give very serious competition to the platforms that have so far occupied the attention of brands and businesses - Facebook, LinkedIn, and Twitter due to its sheer size and presence.
The time your site takes to load influences how successful it will be in the future. If your website is slow, users will turn away in droves. They might even go to your competitors or click the back button before your website loads.
Not only speed will influence site performance but will also affect your rankings in search engines. Besides, to being ranked higher, many online business drivers report seeing an increase in search engine bots crawling after speeding up their design.
The social media has now emerged as an important business tool that everyone wants to take advantage of. If you are wondering how this has happened then probably you have missed out on the content marketing aspect that is closely linked to social media.
