What is SEO

Search Engine Optimization is very important to developers and clients alike. Without a properly optimized content and layout your page will be impossible to find among the millions of sites on the world wide web. Thus, the purpose of SEO is to improve search engine rankings and make a web site more visible.

SEO techniques

SEO is a field which uses a number of distinct approaches.

Content

Content is extremely important. Original content is the key to good rankings.

Backlinks

The more sites link to yours, the better your search engine rank will be.

Layout

It is important to use the proper techniques when creating a page. For example, if you use tables for layout purposes, text which appears just OK to site visitors may be read as fragmented content to search engines.

Sitemaps

By using an XML sitemap, you can control how content is indexed by major search engines.